Don’t Ignore GLO/CDR
The Texas General Land Office wanted a compelling way to urge residents to buy flood insurance to protect their homes and families. 1820 developed the initial script and creative concept but elevated the approach by building and “flooding” a living room set. The result was a harrowing narrative told through cinematic visuals and over 30,000 gallons of water. “Don’t Ignore” has encouraged millions of Texans to protect the lives they have built against the damage Texas storms can bring to families and their homes. This public service announcement is an Emmy Award winning PSA.
Check out the behind the scenes!